Category Archives: prediction

Where is the Responsibility in Technological Advancement

Where is the Responsibility in Technological Advancement One thought that has been tickling me the last few weeks is the idea of responsibility and technological advancement.  The last 10 years of my life (all our lives) there have been some pretty cool advancements in hardware and software.  Up until recently, I would argue that we… Read More »

The Death of "Reach" in Social Media Engagement

During 2016, I gave a talk about The Collapse of Social Media Engagement.  The premise of this talk and theory was about the current shifts in Social that would drive multiple changes in the fundamental pieces of how we perceive engagement and attention. The video can be found here: https://tv.iihnordic.com/patrick-kitchell-microsoft-the To Recap The Talk: 1.    … Read More »