Category Archives: DIY

That Dead Man

The Dead Man Many years ago be we carried mobile phones everywhere, I found a dead man floating in the lake while out running.  It always baffled me that it was me that found him as I was running a semi-busy area where other people were visible. I had seen other dead people, including my… Read More »

The Death of "Reach" in Social Media Engagement

During 2016, I gave a talk about The Collapse of Social Media Engagement.  The premise of this talk and theory was about the current shifts in Social that would drive multiple changes in the fundamental pieces of how we perceive engagement and attention. The video can be found here: https://tv.iihnordic.com/patrick-kitchell-microsoft-the To Recap The Talk: 1.    … Read More »